Handsome always wins.

In the 1960 presidential race, John f Kennedy vs Richard Nixon, JFK narrowly won by 0.1% of the popular vote. Now don't get me wrong John was an extremely smart man, but not nearly as smart as Nixon. Remember this election had the first televised debates. The handsome, young, and well groomed Kennedy easily beat the older, awkward, sick looking Nixon. Nixon had more substance behind his debate points, but Kennedy's charming looks won the audience over. These debates are what won JFK the election.